Simone Viola was born in Mendrisio, Switzerland, in 1985. He studied industrial design in Milan and soon began to collaborate with prominent Italian and international architecture and design studios. In 2011, these experiences led him to open his own studio in Switzerland, specializing in industrial design and interiors. The décor sector became his main area of interest and experimentation, and his personal tastes began to emerge: a strong inclination towards clean lines and artisan workmanship.
His efforts are mainly devoted to an ongoing search for functional simplicity, in which design becomes the expression of a personal style while serving a practical purpose. This confluence gives rise to minimalist, ergonomic shapes, intended to decorate living spaces in a recognizable manner. To this end, Simone Viola personally oversees all the stages of creation and production, scrupulously overseeing every detail in the entire process.